Timberwolves
The Objective
Client Challenge
Target was seeking a high-impact activation to energize Timberwolves fans and create a deeper connection between attendees and the team’s brand identity. The activation needed to:
- Feel personal and interactive — not just passive viewing
- Feature Timberwolves players in a fun, engaging way
- Allow fans to create and share content easily
- Drive foot traffic and buzz at the event
- Integrate digital participation with physical rewards
They wanted something that would live beyond the moment — a shareable experience fans would remember, talk about, and post about.
Execution
Our Solution
BGWG Monster Media designed and developed a custom software experience for a branded vending machine that blended video, gamification, user-generated content, and instant gratification.
1. Watch & Emulate
Fans were invited to watch a short video clip of a Timberwolves player striking their signature flex pose directly on the vending machine’s touchscreen interface.
2. Record Your Flex
Using the machine’s built-in camera, the software prompted fans to record themselves doing their best version of the player’s flex. The interface provided countdowns, retake options, and real-time previews to make it approachable and fun.
3. Instant Upload + QR Sharing
Once recorded, the video was automatically uploaded to a secure server. A unique QR code appeared on-screen, letting fans instantly view, download, or share their clip via mobile — no app required.
4. Surprise & Delight
After participating, the vending machine dispensed a randomly selected prize — branded Timberwolves merchandise — creating a rewarding conclusion to the experience.
How We Exceeded Expectations
- Seamless UX: The entire experience, from video playback to recording to prize dispensing, was tightly integrated and intuitive — making it easy for fans of all ages to participate.
- Social Sharing Built-In: By connecting content to a scannable QR code, we extended the activation beyond the event, enabling ongoing impressions via social platforms.
- Event Efficiency: Our backend system supported high volumes of users without lag or error, ensuring a smooth experience even during peak event traffic.
- Emotional Connection: The activation wasn’t just fun — it gave fans a moment to be the player, flex like a pro, and walk away with a memory and a prize.
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